Brand Management

Rohner & Associates Channel Revenue Model

An important part of executing any brand strategy is integration with your channel strategy. The premier firm for channel strategies for technology and consumer organizations is Rohner & Associates in Silicon Valley. We can provide the proper direction for working with Rohner to deliver the optimal strategy for executing your brand and marketing strategy.


About Rohner & Associates

Rohner & Associates is Silicon Valley’s premier channels consulting firm providing clients help with channel strategy, initiatives implementation solutions that enable clients to achieve their sales and partnering objectives. Clients include Cisco, Sun, Apple, Sybase, Peoplesoft, Hyperion, GE Access, SonicWall, Network Appliance, Remedy, Nuance and MicrosoftT to name a few.

More than any other consultancy, Rohner & Associates combines depth of experience, intellectual property and clarity of focus on sales channels, the partner ecology and the economy it creates.

The assignment of optimizing channel portfolio performance is about obtaining more than your natural share of the resources you want, within the channels you have or need, to achieve your goals. We provide strategy and initiatives custom tailored to deliver business propositions that will increase share of mind, share of resource and share of revenue within and across specific channel types. Our view is to make the clients sales partner and marketing alliance ecosystem a competitive weapon.

All of the R&A principals have been executives within successful technology companies. Each has demonstrated leadership in creating and executing channel strategy, with significant roles in growing companies from startup to billions in revenues. It is this depth and breadth of experience that clients leverage to accelerate time to market, time to volume and time to results.

As a result of their experience, knowledge and focus in the business of channels, the principals at Rohner & Associates address client needs with the skills and confidence, that deliver real time, real world, measurable results.


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